In his new position, West will lead WMC’s strategic groups throughout advertising, digital, industrial income, publicity, promotion and licensing.
His appointment comes as Warner Music Canada says it’s increasing its roster and signing acts from an rising vary of genres.
Beginning his profession as a Digital Advertising and marketing Supervisor at Sony Music Canada in 2002, West labored on campaigns for the likes of Beyoncé, Bob Dylan, Franz Ferdinand and Leonard Cohen.
He joined Yahoo! Music as a Content material Producer in 2005, and was later promoted to Senior Supervisor at Yahoo! Leisure, the place he labored on licensing offers for the music web site and developed partnerships with manufacturers akin to Normal Motors, SonyEricsson and Toyota.
West moved to Warner Bros Leisure in 2009, serving as Director of Digital Distribution and Advertising and marketing, negotiating offers to put its content material throughout a number of platforms.
He joined Apple in 2011, initially serving as Nation Supervisor for iTunes Motion pictures, TV and Music, earlier than changing into the Nation Supervisor for Apple Music at its launch in 2015.
“For us, all the things begins with the artists and the music.”
Andy West
Andy West, stated: “I’ve labored with Kristen over a few years and have an enormous respect for her management and strategic mindset.
“I’m so excited that she’s requested me to be a part of her bold plans for progress at Warner Music Canada.
“For us, all the things begins with the artists and the music, and we’re obsessed with harnessing all of the instruments at our disposal to assist artists construct relationships with followers and develop careers on this fast-changing enterprise.”
“Andy is a vastly revered exec who has labored with labels and managers to assist put Canadian artists on the map.”
Kristen Burke
Kristen Burke, added: “Andy is a vastly revered exec who has labored with labels and managers to assist put Canadian artists on the map.
“He combines an enthusiasm for all genres of music with a enterprise mind that permits him to place the best artists in the best locations to attach with followers.
“He’s the right selection to assist me develop and diversify our artist roster and faucet new alternatives for them along with the still-growing streaming mannequin.”Music Enterprise Worldwide
