Common Music UK has introduced the appointment of Azi Eftekhari and Hannah Neaves as co-Presidents of its catalogue division.
In line with Common, the 2 extensively revered executives will “lead cross-generational, international discovery of UK repertoire from the most important and most various music catalogue on the earth”.
Reporting to Chairman and CEO David Joseph, Eftekhari and Neaves be a part of Common Music UK this week.
Common Music Catalogue’s (UMC) bestsellers of 2021 embrace the likes of The Beatles, Queen, Elton John, The Rolling Stones and Amy Winehouse.
Hannah Neaves has been instrumental in growing the careers of among the world’s greatest artists, together with Dua Lipa, Ed Sheeran, Rihanna, Ellie Goulding and James Blake.
Beginning out as an intern at EMI, she rose to Head of Artist Improvement at Polydor then Advertising Director at Atlantic Information – the place she was a part of the staff behind Ed Sheeran’s Divide album marketing campaign – earlier than transferring into artist administration as Head of Artist Improvement & Advertising at TaP Music, the place she oversaw the album advertising and inventive for Dua Lipa’s Future Nostalgia.
In the meantime, Azi Eftekhari oversaw the launch of YouTube Music throughout Europe and the roll out of the Google Play subscription service in over 40 international locations as Head of Label Relations (EMEA) at YouTube/Google.
Acknowledged by Billboard as an “Worldwide Energy Participant”, she brokered the deal which noticed Google Play (and later YouTube) change into the official digital companions of the BRIT Awards in 2016, 2017 and 2020.
She was beforehand Director of Digital and Publicity at Mercury Information and the primary Head of Digital at Common Music Catalogue in 2007.
She has served on the board of each the Official Charts Firm and the Leisure Retailers Affiliation.
Most not too long ago, the executives mixed forces to launch inventive company Treatment Inc.
Spanning music, vogue, tech and theatre, their work encompasses inventive course, govt manufacturing, partnerships and occasions, with purchasers together with The BRITs, Google, Mercury Studios, The Style Awards and Playful Productions.
This week’s appointments comply with the promotions of UMC co-MDs Richard Hinkley and David Rowe, with Hinkley turning into Managing Director of UMC reporting to Azi Eftekhari and Hannah Neaves, whereas David Rowe takes a brand new central function to construct on Common Music UK’s relationships and observe document with catalogue repertoire as SVP, Common Music UK.
“Azi and Hannah are terribly dynamic and inventive executives.”
David Joseph stated: “I need the perfect staff and future centered concepts to ship for the songs, albums and artists that make up the best catalogue of music on the earth.
“Azi and Hannah are terribly dynamic and inventive executives who will convey this and a lot extra.”
“That is an unbelievable alternative to dive into the world’s greatest and most culturally related catalogue.”
Azi Eftekhari and Hannah Neaves
Azi Eftekhari and Hannah Neaves added: “That is an unbelievable alternative to dive into the world’s greatest and most culturally related catalogue.
“Constructing on what the already distinctive Common Music staff have achieved, we’re trying ahead to taking their artists and music to new audiences around the globe.
They continued: “It is a pivotal second for catalogue. Music has by no means felt extra alive, extra obtainable, or extra discoverable and we’re excited to assist form the continuing cultural impression of this unrivalled repertoire.”Music Enterprise Worldwide