Fave is an app designed for superfans. A social media platform and fan-centric house for movie star obsessives.
On it, followers can congregate, share tales of their favorite artists, participate in dance contests and, in the end, swoon over their favorite artists as a group. It additionally hosts a fanmade merch market.
The app’s founder, Jacquelle Amankonah Horton, advised MBW in September that, after welcoming the Swifties and the BTS ARMY to the platform, her objectives have been to department out into different gargantuan music fandoms, and even into sports activities and influencers fandoms.
Now, Fave is welcoming Bruno Mars’ ‘Hooligans’, as they’re recognized, to the platform.
The Hooligans may have their very own devoted hub on Fave, in the identical manner that Taylor Swift and BTS followers at present do.
This week, Fave labored alongside Atlantic Information to provide the winners of a 70s-style video contest the chance to go to Atlanta and attend a listening celebration held by Silk Sonic – the duo of Bruno Mars and Anderson .Paak – and hosted by Instagram and Atlantic Information.
Followers may compete by importing video clips to the location and drumming up votes and engagement.
Fave says it’s already organizing extra “fandom-specific occasions” on the platform within the coming weeks, and is partnering with high superfans to unfold the phrase.
“Bruno and his staff actually stood out of their want to provide his followers a spot to deeply join.”
Jacquelle Amankonah Horton, FAVE
Jacquelle Amankonah Horton, Fave’s Founder and CEO, stated: “We couldn’t be extra thrilled to now welcome the Hooligans – Bruno Mars’ unbelievable group of loyal superfans – to Fave.
“Having discovered a lot and been so grateful for the help from the BTS ARMY and the Swifties, the Hooligans introduce one other alternative for us to create a haven for followers to attach, create, and get rewarded.
“By means of all the course of of selecting which fandom to introduce subsequent on our path to maintain refining our fan expertise, Bruno and his staff actually stood out of their want to provide his followers a spot to deeply join and have enjoyable collectively. It’s going to be one other enjoyable trip!”
“Our staff has been impressed and excited by the imaginative and prescient of Fave together with what they’ve achieved to this point.”
Jenna Rosenburg, Atlantic Information
Jenna Rosenburg, VP of Digital Advertising and marketing at Atlantic Information, added: “Our staff has been impressed and excited by the imaginative and prescient of Fave together with what they’ve achieved to this point.
“We knew we needed to see the Hooligans bounce into the platform – and to throw in one thing additional for An Night with Silk Sonic album launch on November 12.
“We are able to’t wait to welcome these deserving Hooligans to the listening celebration and way more with Fave forward.”Music Enterprise Worldwide