Construct Your Content material Creation Proces

#3 – Repurposing + re-platforming (is {that a} phrase?) 

One other a part of my content material creation course of is to repurpose not solely older content material however any new content material I write. As a substitute of simply writing an e-mail after which that being all I do with it, I’ll use that e-mail and break it down into 3-4 social posts and/or use it for a weblog put up on my web site.

This enables me to have a number of items of content material from one unique weblog put up or e-mail. 

Learn extra about The right way to Repurpose Content material right here.

Not solely do I repurpose it between platforms, however I may even pull issues from my archives when I’m relaunching or selling certainly one of my merchandise once more. I don’t need to be recreating the wheel each single time.

I actually re-use launch emails and social content material. I’ll return and replace and make any adjustments needed, however the majority of the content material will keep the identical. 

This protects a lot time. 

You possibly can take a look at this put up on the way to create content material sooner right here.

#4 – Comply with a workflow

Having a workflow as part of my content material creation course of is a game-changer. 

I used to only sit down and attempt to write a whole weblog put up, create graphics and schedule all of it on the similar time. To not point out I used to be doing it the night time earlier than I wished it to go dwell on my web site. 

Your workflow doesn’t must be a elaborate course of, however you do must doc the duties that you simply full each time you create content material. Whether or not it’s a weblog put up, a podcast, an e-mail or perhaps a video.

Following a workflow won’t solely save time however information you on what must be achieved. Should you need assistance with this course of, take a look at this put up: The right way to Construct a Weblog Put up Template.

I personally use Asana to handle my weblog put up template.

Every time I’m able to create content material I’ll duplicate the workflow template after which get began.

To create your personal workflow make a listing of all of the duties you full once you create content material. Break it right down to essentially the most fundamental steps so you possibly can comply with it subsequent time you create new content material.

You may also take a look at:

That is the method I comply with each single time I create content material for both of my web sites. 

I maintain a spreadsheet with concepts after which in the beginning of every month I’ll plan all of my content material and do the required analysis together with seeing what I’ve already created previously after which I’ll comply with the workflow templates I’ve made in Asana.