In every single place you look, podcast stats are rising. The variety of listeners, exhibits and episodes has every exploded, and the trade is displaying no signal of slowing down. Now is a superb time to get entangled. Podcasts are at all times on the lookout for attention-grabbing visitors to introduce to their listeners, and when you’ve got a narrative to inform and classes to share, that could possibly be you.
Being interviewed on related podcasts could be a low-effort strategy to resonate with thousands and thousands of individuals, all based mostly in your character and expertise, which in flip can profit what you are promoting and private model.
Ray Blakney is an entrepreneur who has began and scaled a number of seven-figure enterprise and the founding father of Podcast Hawk, a software program that helps enterprise leaders to be booked on a number of podcast episodes per thirty days. Blakney himself has revealed over 200 episodes on his personal podcast and been a visitor on an additional 200, with 100 of those within the final 12 months alone.
Blakney shared his 4 steps to being booked on a number of podcasts each single month.
1. Outline your aim and get clear in your worth
Earlier than beginning your journey to look on podcasts, Blakney suggested you “have a clearly outlined aim for being on exhibits.” While your targets don’t must be the identical for each marketing campaign, they need to be distinctive. For instance, “one podcast tour is perhaps to advertise a brand new product, and one other to construct backlinks to your web site.”
It’s a mistake to squeeze a number of goals into one marketing campaign and can confuse your message, so cut up your efforts up in accordance with their accompanying aim. As soon as your aim, work out the worth you could add to a podcast viewers. “The important thing right here is so as to add worth, not attempt to promote something,” defined Blakney. Attempt to be of service, a font of information and a supply of nice insights. Don’t promote too quickly. “Each podcast has an outro part the place the host will ask how listeners can discover out extra about you. That’s the place you possibly can plug your services or products.”
A professional tip is to create a customized touchdown web page in your web site for each podcast you seem on with a particular provide. “This may assist you get extra clients and monitor which podcast generated probably the most gross sales. You possibly can then attain again out to that present for a second look or see in case you can promote with them.”
2. Put together and analysis
“The success price of a podcast outreach marketing campaign is improved by having a one-page media package,” suggested Blakney. “The pitch emails you ship must be quick and to the purpose however offering extra data that you simply hyperlink to is a superb hack.” This implies an host can at all times discover out extra. Mix this with level one and use the one-pager to elucidate what worth you’ll add to their viewers. Spell it out for the host and inform them what their viewers will achieve from listening to from you.
Now that what you’ll share, it’s time to discover podcasts the place your message will resonate, that may assist you attain your aim. “For instance, in case your aim is to get extra shoppers in your life coach consulting enterprise, and your message is the way you recovered spectacularly after a divorce, pin down exhibits the place each these subjects meet.” This would possibly embrace exhibits about life after divorce, exhibits about recovering from tragedy, exhibits about private improvement, and so forth. Area of interest down into the specifics of your message to search out podcasts which can be completely aligned together with your message and might’t wait to ask you on.
Blakney recommends these 3 ways to search out podcasts. “Search on Google for ‘podcasts about [topic]’, use streaming companies reminiscent of iTunes or Spotify, in addition to ListenNotes.” Make your shortlist in a spreadsheet and discover the e-mail addresses of all of the exhibits, that are normally on their web sites.
3. Ship pitches and observe up
A very powerful parts of pitching to a podcast are “guaranteeing your message is correct for the viewers, making a compelling pitch in your e mail, and following up,” defined Blakney, who added, “a compelling pitch doesn’t imply a protracted one. The shorter the higher.” Blakney himself begins an e mail pitch “with a compelling or humorous truth about me that piques their curiosity and retains them studying extra.”
The primary e mail is crucial one and is the one that may get you probably the most replies, so spend probably the most time on it. After the primary line, “share the worth you possibly can add to their viewers. Analysis the podcast by going to the web site and social media accounts, studying the present description and listening to elements of various episodes.” Embrace at the very least two customized traces to exhibit the e-mail will not be a mass mailout. On the finish, embrace a hyperlink to your one-pager or LinkedIn profile to allow them to discover out extra about you.
After the primary e mail, Blakney recommends at the very least two observe up emails. “The primary is to test in and must be despatched three or 4 days after the primary. Hold it quick.” He recommends you ship one other observe up about one week later, “additionally quick, however with a reminder of who you might be and the worth you possibly can add.” After this, observe up a couple of extra occasions in one-week increments, a tactic Blakney mentioned has helped his shoppers “safe a couple of extra exhibits, since many podcast hosts simply want chasing.”
4. Observe and promote
When you get booked on the present it’s not the top of the journey. Blakney is aware of it’s important that you simply “put together extensively for the interview and are an ideal visitor.” This contains sending any extra data to the host in good time earlier than the recording date. “Some podcasts have an consumption type that you need to full.”
Extra recommendation from Blakney for good preparation is to, “hearken to a number of the most up-to-date interviews and pay attention to any frequent questions. Discover parts that seem in each present, reminiscent of an everyday matter of debate or a quickfire query part.” Observe telling your most impactful tales till you possibly can ship them completely. After that, it’s organising an optimum recording house. “Make sure that your room is quiet and that you’ve got an ideal web connection, ideally related with an ethernet cable.” Blakney recommends investing in microphone, which he mentioned, “is price it for the sound high quality and means you’ll come throughout extra skilled.”
It’s necessary that you simply not solely make impression on the listeners but additionally the host. Put together effectively, document an ideal episode with heaps of worth, then observe up once more. “The day after the interview, ship the host a thanks e mail.” Be a fair higher visitor by “sharing any hyperlinks or graphics the host supplies as soon as your present is stay. This may present your viewers that you’re showing on exhibits and that will result in you being invited as a visitor on extra.” After that, you would possibly need to “ask the host for an introduction to any of their associates with podcasts which may prefer to function you.”
Having a confirmed course of that you simply stick with with out fail is probably the most highly effective strategy to make a hit of your podcast visitor marketing campaign. Outline your targets and verify the worth you’ll carry earlier than you do your analysis and begin your outreach. Strategy, observe up, then put together effectively for each present that has agreed to have you ever on. Observe up some extra to maintain the stream of podcast invites flowing.