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One of the vital objectives in PR is to safe media protection. “Placements” are the lifeblood of our business. “Publicity,” “press” or media “hits” are how we present worth. However regardless of the descriptor used, media protection is nearly all the time a great factor. Nonetheless, when a PR workforce achieves an awesome media placement, the factor to remember is that “it ain’t over ‘til it’s over.”
This saying is broadly attributed to baseball legend Yogi Berra, whose bons mots have turn into well-known cultural touchpoints through the years — together with the phrase by Olympia Dukakis within the movie “Moonstruck” when her character Rose Castorini talks about having a child later in life.