Zack Peter is my babe. No actually. He’s my mentee.
He’s bigger than life, extremely proficient, good-looking, charismatic, dynamic & COOL.
And he doesn’t even want me as a mentor as a result of he completely has his shit collectively. Like, you’ll see after you learn this put up.
On this interview, which is so full of worth, Zack tells us all about his background, tips on how to carve out a distinct segment for your self & shares his time saving ideas ( they’re so good ).
Plus, he’ll let you know all about his Housewives Watching Wine. This q&a simply will get higher & higher.
I hope you might have as a lot enjoyable studying this as I did- LOL’d fairly a bit!
With that, let’s welcome Zack Peter to the weblog.
Launching a Podcast, Scaling Your Enterprise & Leaning In To What Makes You Distinctive
♡ Introduce your self to The Skinny Confidential viewers. Inform us all the things.
Zack Peter: I really feel like I’m on a primary date! So, main with my finest foot ahead: I’m Zack Peter, a podcaster, author, & total pop-culture aficionado. My present #NoFilter with Zack Peter is an iTunes High 100 podcast, standard channel on YouTube, & now a trusted supply for the entire juiciest actuality TV tea.
I typically have buzzy actuality stars on to offer me the inside track straight from the horse’s mouth. From Netflix stars to Actual Housewives & different Bravo-lebs, like Lala Kent, Dorinda Medley, Heidi Montag, Harry Jowsey, & extra. The present’s even been featured on Summer season Home & Vanderpump Guidelines.
As a author, I’ve printed 4 books ( my final one again in 2014, which was later purchased by Simon & Schuster ). I’d typically contribute to POPSUGAR & Males’s Well being, often specializing in the most recent happenings within the realm of TV & leisure or giving all of the deets on the most recent wellness developments.
My background, nonetheless, is in non-profit fundraising, which was impressed by my brother Ethan, who has autism. I began after I was 15, interning at Jenny McCarthy’s basis, which finally led me to being the group’s Govt Director by the point I used to be 25. All whereas constructing my very own podcast/model on the aspect, earlier than making the leap full-time!
My newest enterprise is a brand new Actual Housewives-inspired wine line, dubbed “Housewives Watching Wine!” Hopefully that’s sufficient to earn me a second date! ( Or at the least sufficient to take me house tonight! )
♡ You’ve achieved an excellent job carving out a distinct segment. How do you suggest somebody goes about doing that in the event that they’d wish to observe an identical path?
ZP: It’s a must to ask your self: What’s the one factor in my life that I can’t cease speaking about? Even when it looks as if the dumbest factor on the planet, in case you can’t cease speaking about it, you’ll be able to most likely construct a model round it!
For me, that was actuality TV! I used to be virtually raised on it. Taste Flav was my dad, Kris Jenner was my mother, Lauren Conrad was the older sister I at all times regarded as much as, & Maury Povich was the enjoyable uncle with all of the drama. I really like watching the drama, digging up all of the tea, & spilling it, which opened the door for me to launch a podcast on simply that. It’s now grown approach past my expectations.
So my advice is to seek out that one factor that you possibly can speak about all day & don’t be afraid to lean into it! & actually get particular. I began with basic popular culture information, then refined it to actuality TV, & then bought much more micro by tapping into the fandom of Bravo, which is the place the podcast actually popped off! The extra particular you will get, the extra of a cult following you’ll be able to faucet into.
If somebody would’ve instructed me I might construct a model & wine line across the Actual Housewives, I’d’ve laughed it off. But, right here we’re. So simply ( Lisa Rinna voice ) OWN IT, child! Personal it, lean into it, & get it began in the present day.
♡ You might be my mentee proper now! Are you able to describe the method up to now? (Zack will come on the weblog once more to speak concerning the mentorship when it’s achieved!)
ZP: It’s been so nice! I used to be excited after I first bought the DM voice memo from you, deciding on me. And I felt like I used to be on Shark Tank & you actually noticed the potential in my concept. I wasn’t positive what to anticipate at first, however I’ve come to actually look ahead to our month-to-month check-in calls! They’ve been extraordinarily useful in serving to me refine the model & take a look at it from completely different angles I usually wouldn’t have centered on.
I used to hate homework in class, however actually look ahead to the assignments you give me. I’ve realized tips on how to construct new income streams, new varieties of content material inside my area of interest, & the roadmap for my future. It’s additionally tremendous collaborative & I really like how a lot religion & belief you might have in me! It’s all a lot extra arms on than I used to be anticipating & your help has meant the world.
♡How have you ever grown so efficiently on Instagram & what are your suggestions?
1. I at all times consider in main along with your strengths!
My strengths are my persona & my humor. Whereas there are lots of Instagram accounts that “spill the tea” or share leisure information, I make certain mine incorporates my strengths with the additions of Reels & Lives. It places a face & persona behind the model, whereas additionally differentiating me. Plus, IG loves while you make the most of all their instruments, so that they prioritize your content material extra! I additionally love the Lives as a result of it provides me a possibility to attach with podcast listeners & YouTube viewers in real-time in an open discussion board. It’s an excellent neighborhood builder!
2. Collab, collab, collab!
I do at the least 1-2 collabs per week. Whether or not it’s an IG Dwell, a podcast swap, or meet-up with different creators for content material. Work with like minded folks ( or manufacturers ) & cross-pollinate. It’ll enable you attain a brand new viewers that’s excited about your content material. Share their content material in your Tales & tag them. The extra you help different folks, the extra possible they’re to help you in return. Construct these relationships & assist one another develop. By no means take a look at them as competitors, solely as fellow hustlers!
3. DMs are tremendous big!
I attempt to schedule out a few instances to sift by way of DMs & reply to as many individuals as potential daily. Not only a double-tap, however a real response. Often I’ll ship a voice observe, which provides a extra private contact. When folks really feel related to you, you construct loyalty & belief.
4. You additionally want to verify the aesthetic is pleasant.
If it’s engaging, it’ll appeal to extra folks. I wish to preserve colours, fonts, & types cohesive. I’m not tremendous inflexible about it, as a result of I don’t need it to really feel too stale, however I preserve all of the content material/types throughout the identical household. However attempt to not focus an excessive amount of on the vibe or aesthetic of different related accounts, as a result of (1) you don’t wish to be a “cheater model” ( as Bethenny would name it ) & (2) folks can sense when one thing doesn’t really feel genuine to you.
So I’d say: Discover your strengths, have interaction with folks day by day, & refine your type. Then go to bat! You’ll shortly study & pivot as you go.
♡You’re an actual hustler. What do you assume the key is & what do you suggest to younger folks trying to be extra entrepreneurial?
ZP: I’ve at all times been a hustler! But it surely’s at all times round issues that I really like, which is tremendous key! You HAVE to completely adore it or else you’ll get burned out by it. The most effective recommendation my mom ever gave me is: “Roadblocks are solely put in your path to make you show how badly you need one thing.” That’s my go-to mantra now. So in relation to “hustle,” it’s about determining what’s value overcoming these roadblocks.
The #NoFilter podcast took 6.5 years to construct it to the purpose it’s at now, & it’s barely scratched the floor. I’m coming for that Joe Rogan/Alex Cooper degree! However I most likely would’ve give up by now if I didn’t actually love the method of it & the scope of matters.
So many individuals come to me, asking for recommendation on getting began with podcasting & my first query is at all times, “Why do you wish to begin a podcast?” Normally it’s “as a result of that’s what everyone seems to be doing,” or “I wish to generate profits on the aspect.” These are the unsuitable targets. I began #NoFilter when no one even knew what a “podcast” actually was. I didn’t do it as a result of “everybody” had one. Or as a result of I assumed I might make a ton of cash off it. I noticed it as a enjoyable alternative to assist develop the general model I used to be trying to construct.
The podcast is simply one of many many instruments that’s serving to me get there.
& it’s true to who I’m at my core: I’m a chatterbox, I’m a little bit of a gossip, & I like to get into the nitty gritty & examine issues & then share all these deets with others! I realized tips on how to monetize it ( over time ) & tips on how to be good about rising it past simply the 30 minute weekly audio-only present it started as, again in 2015.
I consider anybody is usually a “hustler,” however you actually need to outline what’s well worth the “hustle” for you. And I believe Bethenny can also be an excellent instance of that together with her Skinnygirl model. She was one of many first to enter right into a male-dominated trade. She disrupted it as a result of she was enthusiastic about it, she was good about it, & she had a a lot bigger empire in thoughts. And he or she didn’t observe anybody else’s lead. Be a Bethenny. Discover what’s value your hustle, search for the open area, & go for it!
♡ Why do you like ice rolling?!
ZP: Good day, I’m on digicam 4x every week & I’ve bought a wine line to advertise!! I want one thing to maintain my face good, tight, & chiseled! Ice rolling helps me depuff & debloat.
The rolling impact is nice for the lymphatic drainage & the coldness helps to cut back any irritation & preserve all the things tight. Particularly beneath the eyes. I’m a abdomen sleeper ( I do know, I’m the worst ), so I often get up with puffy eyes! The ice helps to actually scale back the baggage. ( That & I really like the Peter Thomas Roth gold eye patches — a Housewives staple. )
I used to make use of these low cost jade rollers for $10 on Amazon, however they by no means actually bought the job achieved! They might at all times break & they by no means stayed chilly lengthy sufficient. Now I’ve a full magnificence routine & ice roll on the day by day! It’s actually one of the best funding I’ve made in a very long time!
I like to start out with a Vitamin C serum, then high with a very good face oil. I’m obsessive about face oils, they simply offer you a pleasant hydrated, dewy end. The ICE QUEEN FACE OIL is wonderful. Then I roll-out my face like a pancake to squeeze out the puff.
♡What does your morning routine seem like? What units you up for fulfillment?
ZP: 6-6:30 AM: Get up & make espresso.
6:45 AM: Hit the gymnasium for a fasted HIIT exercise ( my neighbor is my exercise buddy, so we preserve one another accountable ).
7:45 AM: Have a plant-based protein shake & bathe. I additionally wish to squeeze in somewhat private improvement right here. Generally it’s studying a chapter of a guide, a ten minute meditation, or after I’m strapped for time, it’s listening to a podcast whereas I’m within the bathe.
8:15-8:30 AM (ish): I wish to take stock of what must be achieved for the day to achieve success. I’m an enormous listing individual, so I map out what issues “should occur” by what time & schedule the day accordingly.
8:30 AM: GET READY. On daily basis. I by no means go away my residence in sweatpants ( not even to throw out the trash ). My grandma at all times taught me, earlier than you permit: Brush your hair, brush your enamel, throw on a cute outfit, & throw on somewhat make-up. It’ll put somewhat pep in your step. If you happen to look good, you’re feeling good. Your entire method & confidence degree is completely different.
Then I wish to get out of my residence & work from elsewhere — a espresso store, the downstairs lounge, and so on. That change of surroundings is tremendous useful for my productiveness. I discover that “working from house” can typically be distracting for me. It simply hinders my skill to be totally centered.
♡Are you able to share a few of your time-saving ideas that make all of the distinction?
ZP: I’m actually large on effectivity. It’s form of an issue! Even in relation to courting, I’m tremendous environment friendly ( which isn’t horny by the best way, haha ). It’s most likely why I’m nonetheless single!
1. I wish to time-block!
It’s tremendous useful in relation to staying centered on the duty at-hand. I can get distracted, so if I block out my time to dedicate to a sure merchandise, I can higher keep centered on that single merchandise.
2. One other good tip is I wish to dedicate sure tasks to sure days.
So I’ve filming days, I’ve advertising marketing campaign days, I’ve household days, and so on. Particularly for freelancers, this helps construction the week & time-block extra effectively.
3. I Uber in every single place.
I reside in Downtown LA, so there’s no actual want for a automobile & the associated fee balances out. Ubering permits me to work whereas within the again seat, particularly if I’m caught in LA visitors. I can compensate for an audiobook, I can reply to DMs/feedback, I can reply emails, or analysis/give you questions for my company. It’s tremendous handy. & it’s good down-time, too, like if I ever want somewhat break or a small energy nap! If value is a matter, there’s at all times public transit! I used to take the bus/practice daily whereas working in faculty. It labored simply as properly again then too!
4. I additionally wish to eat lots of podcasts & books ( typically for private improvement, & typically to prep for company approaching my present ).
With the books, I wish to take heed to the audio model, as a result of then I can take notes whereas I hear alongside. & I at all times pace them as much as at the least 1.5x, that approach I can breeze by way of them faster! Works simply as nice for quickly listening to a podcast.
♡ Inform us about your Housewives Watching Wine. It’s so main.
ZP: Thanks!! I’m obsessive about it myself. It’s a crisp, flippantly fizzy rosé in 4 enjoyable cans, designed round a number of the most iconic Housewives moments in TV historical past.
We have now one impressed by RHONY that claims “I’m able to MENTION IT ALL, RHOA “Now inform me WHO GON’ CHECK ME, BOO?,” RHOBH “I stole KIM’S GODDAMN HOUSE,” & RHONJ “I’m Able to FLIP A TABLE.” We additionally simply launched a restricted version Potomac can, “DRAG ME, I dare you.”
It packs a punch at 14% ABV, so that you’ll positively be littly metropolis, however has lower than a gram of sugar, so that you shouldn’t get that gnarly wine headache that folks get from most typical wines.
Once more, I’m all about effectivity! So I wished one thing sturdy, however with out all of the junk components & sugar! & voila, right here we’re! They’re additionally cute, compact, & discreet, so you’ll be able to sneak them into your purse or into your Uber simply. They’re obtainable on-line at NoFilterWine.com, so that you don’t even have to fret about going out to seek out them. We ship proper to your door!
It’s fascinating as a result of I had reached some extent with the podcast, the place I felt prefer it was time to scale the enterprise, however I wasn’t positive what to do.
Launching “merch” felt too primary & unoriginal. I didn’t wish to launch a Patreon as a result of I wish to preserve my content material obtainable free of charge ( it reaches extra folks, with extra long-term worth ). I wished to create one thing that was (1) genuine to me, (2) of curiosity to the viewers, & (3) would additional construct a way of neighborhood.
I’m not shy about becoming ingesting into my life-style, which is pretty wholesome. & I’ve really thought-about leaping into the booze enterprise for some time. One evening, I used to be ingesting wine & yelling on the TV watching Teresa Giudice on RHONJ, whereas chatting concerning the present on Instagram. That’s when it simply clicked: We’re all already ingesting whereas watching these reveals, yelling on the TV! Why not create one thing we are able to imbibe on collectively? Making this OUR signature drink… THE “Housewives Watching” drink. & right here we’re!
♡ What’s a guide, podcast or useful resource you suggest?
ZP: I LOVE the You Are a Badass sequence by Jen Sincero. I believe the rules in it are fairly relevant throughout the board. And I additionally actually love The Instruments by Phil Stutz. I realized so many precious classes in them, each about myself & about the appropriate mindset it takes to construct a model.
♡ The place can everybody discover you? Pimp your self out!
For all the most recent actuality TV & pop-culture tea, try #NoFilter with Zack Peter! You may hear on iTunes, Spotify, & all different main platforms. Or watch full episodes on YouTube. The Instagram account is at all times retaining you recent in real-time, @nofilterwithzack. Or you’ll be able to observe me personally at @justplainzack for behind-the-scenes stuff, humorous Reels, & cute selfies ( my DMs are large open, boys ). & stock-up on some Housewives Watching Wine at www.nofilterwine.com.
There you might have it. Instructed you, he’s dynamic AF. Remember to observe Zack on all his channels. He’s hilarious & as you’ll be able to see, a REAL deal hustler.
Oh ya, in case you’re excited about being my mentee, introduce your self on my newest Instagram. We’re on the lookout for mentee for 2022.
++ scope the following tips for taking your aspect hustle up a notch.
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