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Lisa Farris has been named Chief Advertising Officer at business-to-business music streaming service, Soundtrack Your Model.
Farris, who was beforehand Chief Advertising and Innovation Officer for the Recording Academy, will report on to founder and CEO Ola Sars.
Soundtrack Your Model claims to be the world’s fastest-growing B2B music streaming service.
The corporate works with manufacturers corresponding to McDonald’s, Lululemon, J Crew, Uniqlo, Joe & The Juice, Aesop and W Motels.
Farris will oversee the worldwide advertising operate as Soundtrack goals to “unlock new income for artists and rights holders whereas serving to companies strengthen relationships with prospects by way of music”, says the corporate.
Farris’ model and advertising background additionally consists of govt positions at MetricVision, Transfer, Inc./Realtor.com, Common Music Group‘s eLabs and MCA Data, and is founding father of Get This, a know-how that leverages audio recognition to buy tv and video leisure.
With Soundtrack, she can be targeted on increasing the worldwide market potential of music for enterprise, and profiting from what the corporate calls “an enormous untapped promotional alternative for music”.
“I’m thrilled to hitch Soundtrack Your Model.”
Lisa Farris
Lisa Farris, mentioned: “I’m thrilled to hitch Soundtrack Your Model, working carefully with Ola and the chief staff, to unlock higher worth for music creators and companies in order that they’ll leverage the ability of music to reinforce buyer experiences and improve gross sales.
“Soundtrack’s incomparable on-demand music streaming providing licensed for enterprise use, not solely captures misplaced earnings for artists, however delivers the best background music expertise for world manufacturers and companies of all sizes.”
“Why shouldn’t music creators and rights holders be pretty compensated when their music is performed in business environments?”
Ola Sars, Soundtrack Your Model
Ola Sars, Founder, CEO and Chairman of Soundtrack Your Model, mentioned: “Film theaters aren’t utilizing Netflix to indicate movies, sports activities bars aren’t utilizing personal accounts to indicate excessive priced fights and video games, why ought to the music business be any completely different?
“Why shouldn’t music creators and rights holders be pretty compensated when their music is performed in business environments?”
In 2020, Soundtrack Your Model renewed its world licensing cope with Warner Music.
The corporate additionally inked a worldwide licensing deal, excluding China, with Common Music Group (UMG) in August of the identical yr.Music Enterprise Worldwide
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