Footwear retailer Metro Manufacturers introduced on Friday that it has signed a strategic partnership with wellbeing footwear model FitFlop on the market and distribution in India.
Metro Manufacturers has been promoting FitFlop in India for the final 4 years and with this settlement, it has secured rights for the sale of FitFlop in Indian markets throughout codecs together with unique model shops, multi-brand shops, airport shops, distribution, on-line marketplaces and webstore in India, the corporate mentioned in an announcement.
Wellbeing footwear model FitFlop was launched in 2007 by Canadian entrepreneur Marcia Kilgore. It’s presently being marketed and offered in over 60 nations globally. The model’s footwear is biomechanically engineered which means that it’s designed to enhance shoppers’ physique construction, joint alignment and pure motion.
FitFlop makes ergonomic sandals, footwear and boots, utilizing world class design, a splash of trend, and an innovating mixture of magnificence, brains and biomechanics, famous Metro Manufacturers.
With this partnership, Metro Manufacturers seeks to achieve out and serve the Indian houses who worth final consolation with International Vogue, it added.
“With our broad community and the biomechanical experience that FitFlop merchandise usher in our portfolio, we purpose at reaching Indian houses and supply them with unmatched consolation and design,” mentioned Nissan Joseph, CEO, Metro Manufacturers.
Commenting on the announcement, Gianni Georgiades, CEO, FitFlop mentioned, “We’re delighted to be related to one in every of India’s largest and hottest footwear manufacturers which has a pan India presence throughout classes.”
“The robust distribution community and market penetration of Metro Manufacturers provides a multi-fold benefit to our drive. We’re proud to carry our distinctive choices in Indian markets and with the assist and belief of Metro Manufacturers, we anticipate this synergy to create a distinct segment addictive footwear model in India,” Georgiades added.
Metro manufacturers has places throughout 136 cities and 30 states in India and plans to leverage its robust community and distribution and on-line capabilities to drive the FitFlop enterprise in India. Presently, Metro Manufacturers can also be the Nationwide retail companion for Crocs in India and operates 159 shops over 26 states.