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Right here is that this week’s biweekly version of The Pursuit publication, which brings the newest information and commentary about small enterprise and entrepreneurs straight to your inbox on Wednesday mornings. Click on right here to get on the publication listing!
Happy New 12 months! I hope you all had a beautiful vacation with household and mates. Might 2022 deliver good well being and happiness.
Nonetheless deciding in your New 12 months’s resolutions? It’s straightforward to place pen to paper and half-heartedly decide to studying extra books or taking extra breaks—it’s difficult to comply with via. That’s why it’s necessary to set manageable objectives.
To get you began, listed here are 5 examples of real looking New 12 months’s resolutions for small enterprise homeowners. For example, digital presence turned extra necessary than ever earlier than in the course of the pandemic, so why not increase your online business’ digital footprint? It might look like a frightening aim, however by beginning small and specializing in one side at a time—say, a social media platform—it’ll be a lot simpler to perform.
In case you’re trying to find one thing you’ll be able to sort out instantly, be part of a small enterprise group. It’s an effective way to community throughout industries and may also result in new enterprise alternatives.
Product choices from Yumi’s line of better-for-you natural child meals.
Yumi
Story Highlight
Child meals startup Yumi has landed $67 million in Sequence B funding to increase its product choices. The corporate, which has raised $79 million in funding thus far, counts the founders of Warby Parker, Harry’s and Uber, in addition to celebrities like Gabrielle Union and Snoop Dogg amongst its earlier buyers.
Key quote: “Many buyers have been skeptical. They questioned simply how deeply mother and father would care concerning the particular quantities of iron or folate of their youngsters’s meals.” — Angela Sutherland, cofounder and CEO, Yumi
Should-Reads Throughout Forbes
A brand new 12 months means tax season is nearly upon us. An excellent accountant will assist small enterprise homeowners and entrepreneurs file their tax returns, however an excellent one will even present recommendation on issues like securing small enterprise financing, bettering money move and boosting revenues or chopping prices. Right here’s how CPAs might help small companies going into 2022.
Nate Blecharczyk, Airbnb’s technical cofounder, created the $100 billion home-share phenom’s software program and market blueprints. Now he’s utilizing his engineering mindset and a military of information scientists to clear up the corporate’s most difficult issues.
The funding challenges that small companies have confronted in the course of the pandemic made it clear that Predominant Road wants new paths to capital. Forbes contributor Rohit Arora expects that in 2022, with fintech partnerships on the rise, banks and community-based lenders will work to assist a broader vary of small companies.
In case your small enterprise isn’t on social media, now is an efficient time to begin. TikTok overtook Google because the most-visited web site in 2021. The social media behemoth is an efficient place to work together with prospects and it needs to be part of your advertising and marketing and recruitment technique in 2022. Right here’s extra small enterprise tech information you must know.
Retool CEO David Hsu took an uncommon strategy to his low code software program startup’s Sequence C funding spherical, elevating simply $20 million from fellow founders like Stripe’s John and Patrick Collison and former GitHub CEO Nat Friedman in a bid to restrict dilution for Retool staff. The brand new funding doubles the San Francisco-based firm’s valuation at $1.85 billion, not together with the brand new capital.
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