The New York Occasions Co stated on Monday it had acquired Wordle, a website-only phrase recreation that has seen a current burst in reputation, for an undisclosed value within the low seven figures.
The acquisition will assist the New York Occasions broaden its digital content material because it tries to achieve the purpose of 10 million subscribers by 2025.
The once-a-day on-line recreation offers a participant six probabilities to determine the day’s secret five-letter phrase, utilizing the least variety of guesses.
Wordle – which was initially launched in October by former Reddit software program engineer Josh Wardle – will proceed to be free and there shall be no modifications to its gameplay, the NYT stated.
“Wordle will now play an element in that each day expertise, giving hundreds of thousands extra folks world wide another excuse to show to The Occasions to satisfy their each day information and life wants,” it stated.
Video games and puzzles are a key a part of NYT’s technique to hold its viewers engaged on its apps and web sites as extra readers use their cellphones and tablets for his or her each day dose of stories and leisure.
The corporate added 135,000 members in its newest third quarter for its video games, cooking and product evaluate web site Wirecutter.