The music leisure firm has additionally appointed govt Alejandro Reglero because the Head of Saban Music Latin, taking up the function of EVP and Common Supervisor.
Reglero will spearhead A&R, advertising and marketing, and operations for the newly shaped division.
He’ll report back to Gustavo Lopez, CEO of Saban Music Group.
Reglero brings over 25 years of “hit-making success for a few of Latin music’s most distinguished artists”, says Saban.
He spent the previous decade at Sony Music US Latin, serving as its Vice President of A&R.
All through his profession, he has labored with Latin stars akin to Enrique Iglesias, Mau & Ricky, Camilo, Jennifer Lopez, Bomba Estereo, Prince Royce, Evaluna Montaner, Yandel, Ricardo Montaner, Becky G, Natti Natasha, Rauw Alejandro, Kany Garcia, Carlos Vives and Gloria Estefan.
Saban says its dedication to Latin music by the Saban Music Latin enlargement contains signing extra acts to its 360 mannequin, strategic artist partnerships, publishing, branding, gaming, NFTs and different key verticals.
The founding of Saban’s latest division marks the corporate’s newest transfer into Latin music.
In November 2021, the corporate entered the ultimate levels of the yr with a Latin hit with Don Omar’s Se Menea, carried out with Nio García, which grew to become the most-added music on US Latin radio on the time (November 19), in line with Saban citing Nielsen knowledge.
The Reggaeton star additionally inked a multi-year partnership with the Los Angeles-based firm in September 2021.
“At Saban Music Group, we’re pushed by artist growth, in the beginning.”
Gustavo Lopez, Saban Music Group C.E.O.
Gustavo Lopez, Saban Music Group C.E.O. mentioned: “At Saban Music Group, we’re pushed by artist growth, in the beginning.
“It will be important for us to strengthen our group with the business’s finest, and Alejandro is strictly that.
“Alejandro checked all of these containers after which some.”
“We’re targeted on A&R and prepared to assist artists accomplish their targets.”
Alejandro Reglero
Alejandro Reglero, added: “I’ve the identical spirit and enthusiasm for locating and cultivating new artists that Haim Saban, Gus, and all the SMG group do.
“I’m honored to hitch Gus and Haim on this pivotal transfer in my profession to proceed to bolster the SMG model. I perceive the imaginative and prescient Saban Music Group has for the long run, and it aligns with my very own.
“We’re targeted on A&R and prepared to assist artists accomplish their targets by offering as many instruments as attainable to make sure success worldwide.
“I stay up for getting began.”
Saban Music Group (SMG) was based in 2019 by Los Angeles-based mogul (and Mighty Morphin’ Energy Rangers creator) Haim Saban, who invested $500 million within the firm.Music Enterprise Worldwide
