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  • Sentric expands into the US, hires Simon Perry as President and Head of A&R, North America

Sentric expands into the US, hires Simon Perry as President and Head of A&R, North America

Posted on January 17, 2022 By Balikoala No Comments on Sentric expands into the US, hires Simon Perry as President and Head of A&R, North America
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Simon Perry has been named President and Head of A&R, North America, at Sentric Music Group, signalling what the impartial writer says is its full entry into the US market.

Within the two newly created roles, Perry will set up Sentric’s operations in North America, hiring workers in each main US market throughout workplaces in New York Metropolis, Los Angeles, Nashville, Atlanta, Miami and the Mid-West, says Sentric.

Perry will be a part of Sentric’s management group, reporting on to CEO, Chris Meehan.

He’s tasked with rising the corporate’s international footprint and constructing a North American community of business executives to spearhead Sentric’s progress within the area, says the corporate.

Sentric says that Perry will assist bolster its wider tech-enabled artist identification and improvement capabilities.

Perry started his profession as a BMG-signed artist, later signing a publishing cope with Steve Mac, and have become a multi-Platinum promoting author and producer.

Within the UK, he has had three No.1 albums and 7 High 20 singles, writing and producing pop acts akin to Westlife and Sandi Thom, solo releases for members of Busted, Blue, Steps, and Atomic Kitten, and indie rock acts together with Echo And The Bunnymen’s eleventh studio album, The Fountain.

As an government, he based licensing initiative Archangel Media with Nettwerk’s Maria Alonte.

He took on the position of Chief Artistic Officer and Head of A&R in 2015 at US artist providers platform ReverbNation, which was lately acquired by BandLab.

At ReverbNation, Perry oversaw all rights, licensing, model and A&R initiatives.

He additionally designed, constructed and led the corporate’s data-driven platform used to determine rising artists by main and indie labels, publishers, festivals and types.


Perry’s appointment follows a yr when Sentric expanded its operations additional into digital music.

In 2021, the corporate partnered with XL Recordings co-founder Nick Halkes, and in July, acquired a stake in Black Rock, a boutique digital music publishing firm, co-founded by former AFEM CEO Mark Lawrence.

In 2020, Sentric additionally inked a direct licensing cope with digital music obtain platform Beatport.

Chris Meehan Sentric Music Group

“[perry] brings with him a singular mix of tech experience and a deep understanding of the artistic wants of our writers and artists.”

Chris Meehan, Sentric

Chris Meehan, Sentric Music Group CEO, mentioned: “I’m very excited to be welcoming Simon to the group as he’s the proper candidate to start out constructing on the foundations of our US operations which represents an vital step within the subsequent stage of our worldwide progress.

“After working with him for a while as a accomplice it was evident to me that his work ethic and values fully align with that of Sentric.

“With expertise as each an artist, author/producer and an government, he brings with him a singular mix of tech experience and a deep understanding of the artistic wants of our writers and artists.

“I stay up for honing in on that ability set to strengthen our dedication to early-stage artist identification and improvement.”

“[Perry] has an amazing observe document of growing artists, and his profession gross sales converse for themselves.”

Peter McCamley, Sentric

Peter McCamley, Sentric Artistic Director, added: “I’ve identified Simon as a author and producer since he got here to Windswept through a partnership with Steve Mac.

“He has an amazing observe document of growing artists, and his profession gross sales converse for themselves.

“We’ve additionally been following his work as a artistic government, and nobody understands the area round tech-driven artist discovery fairly like him, I’m wholly sure he’ll deliver a bunch of thrilling alternatives for the corporate and our purchasers.”

“I’m excited to be becoming a member of Sentric, notably at this second when know-how is creating each challenges and alternatives in publishing.”

Simon Perry

Simon Perry, mentioned: “I’m excited to be becoming a member of Sentric, notably at this second when know-how is creating each challenges and alternatives in publishing.

“As an organization, Sentric appears uniquely outfitted to deal with each of these.

“I’ve labored with Chris for over a decade as a enterprise accomplice, so I understand how good he and the group are at what they do.

“I’ve additionally identified Pete since my days as a author at Windswept, and know first-hand he’s the perfect a author may want for in a writer.”Music Enterprise Worldwide

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