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  • Spotify subscriptions grew to 180m in 2021, Month-to-month Lively Customers topped 406m

Spotify subscriptions grew to 180m in 2021, Month-to-month Lively Customers topped 406m

Posted on February 3, 2022 By Balikoala No Comments on Spotify subscriptions grew to 180m in 2021, Month-to-month Lively Customers topped 406m
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Spotify‘s international Premium Subscriber base grew to 180 million in This autumn 2021 (ended December 31), in line with the corporate’s new monetary outcomes printed at present (February 2).

That was up by 8 million subscribers (5%) on the 172 million that the corporate counted on the finish of the prior quarter (Q3 2021), and up by 25 million (16%) year-on-year.

The corporate’s complete international Month-to-month Lively Customers, (MAUs), in the meantime, grew 18% year-on-year to 406 million in This autumn 2021 and by 7% in comparison with the earlier quarter (Q3) when the platform counted 381 million MAUs.

Spotify’s Premium subscriber progress translated into Premium income of €2.295 billion in This autumn, which was up 5% on the €2.178 billion generated within the prior quarter (Q3 2021) and up 22% year-on-year (see beneath).



The agency’s common month-to-month income per consumer (ARPU) landed at €4.40 (approx. $4.97) in This autumn, up simply 3% year-on-year (up 1% year-on-year at fixed forex).

SPOT says that “Excluding the influence of FX,” it noticed a profit to ARPU “primarily from our value will increase”.

Spotify’s Gross Margin completed at 26.5% in This autumn.

In the meantime, Spotify’s ad-supported income hit €394 million in This autumn, up 22% on the €323 million generated within the prior quarter (Q3) and up 40% year-on-year.

Spotify’s Advert-Supported MAUs grew by 16 million (7%), from 220 million within the prior quarter (Q3 2021) to 236 million in This autumn, and by 37 million (19%) on the 199 million ad-supported MAUs counted in the identical quarter in 2020.

SPOT experiences that its Advert-Supported Income reached “a document 15%” of complete revenues within the quarter.

Spotify’s MAU tally of 406 million in This autumn 2021 was close to the highest finish of its steering vary. The corporate says that it noticed double digit YoY MAU progress in all areas with specific power within the ‘Remainder of World’, which was led by sturdy ends in India and Indonesia.

Spotify says that Latin America additionally “outperformed expectations”.

SPOT provides that every one areas, led by Europe and Latin America contributed to its Premium Subscriber progress of 16% YoY, which at 180 million, can be close to the highest finish of its steering vary.



On the finish of This autumn, Spotify had 3.6 million podcasts on the platform (up from 3.2 million on the finish of Q3).

SPOT additionally says that it expanded its paid podcast subscriptions to creators and listeners in 33 further markets and provides that it enabled podcasts for customers in Russia, Egypt, and Saudi Arabia.

Wanting ahead to Q1 2022, Spotify says that, “going ahead we are going to simplify our method by offering a single estimate for every metric as an alternative of a variety of outcomes”.

Spotify’s steering for Q1 2022 contains 418 million MAUs, 183 million Premium subscribers and complete Income of €2.60 billion

“As we transfer into 2022 and past, the alternatives in entrance of us are massive and we see an amazing quantity of greenfield on the horizon.”

Spotify

In a letter to shareholders, Spotify stated: “We ended 2021 with sturdy This autumn outcomes, led by outperformance in MAUs, continued momentum in our subscription enterprise, and significant promoting outcomes.

“Wanting again on not simply this quarter, however the previous few years, we’re more and more excited concerning the investments we have now made and see significant progress inside quite a lot of our initiatives.

“As we transfer into 2022 and past, the alternatives in entrance of us are massive and we see an amazing quantity of greenfield on the horizon.”Music Enterprise Worldwide

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