The REAL numbers behind Selena Soo’s Wealthy Life

Inform me how this sounds: 

• Residing in sunny Puerto Rico, swimming within the ocean within the afternoons
• Working your individual enterprise that emphasizes your strengths and offers you the liberty to work the way you need 
• Not having to do the dishes
• Having a boutique closet
• Protecting your life easy with few private obligations and duties

… and having sufficient monetary safety to make it occur.

I’m so excited for this put up. Why? As a result of we’re going to take a deep take a look at my pal Selena Soo’s Wealthy Life. Selena is a publicity and advertising strategist operating a 7-figure enterprise from Puerto Rico, and she or he shared REAL numbers with us and tells tales about what dwelling a Wealthy Life means for her.

First, let’s take a look at one in every of Selena’s two major Cash Dials: comfort. 

I like spending my cash on comfort. I’ve turned this Cash Dial all the way in which up — I wish to streamline and scale back stress in a number of areas of my life. 

Selena has related targets. 

Her residence in San Juan is steps away from her favourite eating places and different metropolis conveniences. The grocery store, dry cleaner, gymnasium, and pool are all inside her residence complicated. She doesn’t want a automotive and all of the bills that come together with one. 

Selena additionally saves time by assembly together with her private coach through Zoom 5 instances per week. Wait — Zoom exercises? Sure. 

Selena says, “I don’t should journey to the gymnasium, get settled, do my exercise, after which come again house. That would simply develop into a two-hour factor. As an alternative, I can simply flip open the pc, do a 30-minute session, and be accomplished.”

I like how Selena handles garments — she actually leans into comfort. “Once I lived in New York Metropolis, I might have a part-time private assistant (who labored full-time in style) go to the division retailer one hour earlier than me to search out garments and the very best becoming room, so once I arrived I used to be not losing any time.” Sure! Even now in Puerto Rico, she has assistants place orders and deal with returns. 

Now, some actual numbers: 

• “I used to drop $700 with no second thought at Bloomingdale’s.”
• In NYC, Selena lived a block and a half from a pattern sale showroom, so she purchased discounted clothes from Hire the Runway, Alice and Olivia, and so on. “Clothes that had been $1,000 had been on sale for $200.”
• “I pay a stylist $300 a number of instances per yr to search out garments on-line for me.”
• She paid $75/hour to have somebody manage her closet in order that she had a system and the closet seemed good. “It brings me pleasure to have such a colourful and trendy walk-in closet. It feels prefer it’s out of ‘Intercourse and the Metropolis.’” 

One other large space of comfort for Selena is meals. When she lived in New York Metropolis, she spent $1,000+ per week on meals. She usually ate out — in NYC, she may simply spend $100 on dinner. In Puerto Rico, it’s $30–40. 

In NYC, she had a private chef who value $360/week plus the price of groceries. She additionally has a private chef in Puerto Rico. Listed here are a number of the meals her chef has ready for her: 

• Curried pumpkin soup with coconut milk
• Shrimp, avocado, and dragon fruit salad with cilantro French dressing
• Caprese salad with strawberries, radish, and basil
• Sauteed purple okra with cashews and garlic
• Salmon fillet with shallot, butter, and lemon
• Beet and goat cheese salad

Selena mentioned two issues that I like: “I don’t have to organize meals. It simply type of reveals up” and “I’m normally consuming out, getting Uber Eats delivered, or consuming from a container ready by my chef, so I virtually by no means do dishes.” 

Sure! I like seeing my college students construct their companies and reside their Wealthy Lives.

Selena Soo’s self-improvement Cash Dial

Selena spends extra on self-improvement than most individuals could be comfy with. She doesn’t care what different folks suppose. She spends on what’s vital to her — and her enterprise success permits her to do it.

Right here’s why I find it irresistible: Specializing in enhancing herself is what helped Selena begin and develop her enterprise (extra on that later). However as her enterprise grew, specializing in self-improvement and self-care has helped Selena cope with the stresses of operating a multimillion-dollar enterprise with over a dozen group members and several other hundred college students and purchasers per yr. 

OK, let’s take a look at a number of the particular methods Selena has turned up her self-improvement Cash Dial, together with her actual numbers.

Private care

I’ve impeccable eyebrows, Selena has impeccable eyelashes. This yr Selena spent $4K on lash extensions and Glamnetic magnetic lashes. She additionally will get blowouts for her hair twice a month. As a extremely seen entrepreneur and “a single lady on the lookout for love,” Selena says her look is vital to her for each private and enterprise causes. 

Right here’s one other: “I get my greatest enterprise concepts on the spa or on the therapeutic massage desk. It places me in a relaxed state. It’s actually vital for my enterprise and private well-being, and I prioritize it,” Selena says. She has a $99/month spa membership, and likewise spends $150 on 90-minute massages at house. The spa features a saltwater floatarium, rain bathe hallway, and steam room that Selena has limitless entry to.

Relationship help

A number of years in the past, Selena was in a horrible, emotionally abusive relationship. I encourage you to examine it right here. I learn this story earlier than Selena revealed it — it’s highly effective and vital. 

That’s a part of the rationale Selena invests a lot in relationship help. She’s centered on breaking outdated patterns and confronting relationship fears. 

After she revealed her article, she went down an Instagram rabbit gap and found that one of the prestigious matchmakers fees as much as $300,000 per yr for a world search. She did NOT try this. 

Listed here are a number of the methods she DOES spend: 

• She signed up for a six-month group program with relationship coach Sami Wunder (who was one in every of her PR company purchasers) for $6,000, in addition to one other program of hers for $2,000. 
• She discovered an area matchmaker for $12,500, who gives 6–8 matches.
• She pays for relationship apps like Hinge and Bumble.
• She has an govt coach, Jen Mac, who she talks with about a wide range of enterprise and private points, together with relationships, codependency, and intimacy fears. This prices over $20,000 per yr.
• She has a therapist and pays 60 euros per session.

Which will sound like lots, however Selena says, “I’ve spent thousands and thousands of {dollars} on my enterprise over time. For me, the one factor in my life I don’t have is the connection I need. That’s an even bigger precedence to me proper now than rising my enterprise — and I’m prepared to spend cash on it.” 

“I’ve spent greater than $36,000 on a enterprise mastermind, together with journey and lodging, however I didn’t get a lot out of it. I noticed this yr that I must take dangers and present up in an enormous technique to create the connection I need, even when my investments don’t repay.” 

I like her philosophy about spending cash on issues that finally didn’t work: “In enterprise and life, you make investments based mostly on the place you’re on the time and your hopes and desires, and typically it doesn’t work out. That’s okay.” 

Selena additionally talks with a psychic on a month-to-month foundation to get her opinion on issues like how a launch goes to go, who to rent, and so on. She provides consultations together with her psychic as items to buddies. She additionally has an power healer to assist work out the bodily elements of emotional therapeutic. She spends round $2K/yr on these companies. 

After seeing these numbers, what are you pondering? I guess a few of you’re pondering that these numbers are “loopy” or “ridiculous.” And you could be proper — for you! 

What I like about Selena is that she is aware of what’s vital to her and what she will be able to afford — after which she spends cash on it. 

“I select to reside the place different folks trip”

Selena runs a 7-figure publicity and advertising schooling firm from sunny Puerto Rico. “I select to reside the place different folks trip,” she says. “I’ve town … however I even have the rainforest and the seaside.”

I wish to share with you three tales that illustrate her Wealthy Life. 

Befriending the chef

Selena and her greatest pal have a favourite Japanese restaurant in Puerto Rico. However there are solely six tables and a small bar space, so it’s very tough to get a reservation there. For the reason that restaurant is so in demand, they not often reply the telephone and you can’t ebook on-line.

One evening Selena observed there have been some seats open on the bar. She requested if she may sit there, however was instructed these spots had been solely obtainable for buddies of the chef. “I must develop into buddies with the chef,” Selena determined. 

The subsequent time Selena bought a reservation, she and her pal requested the waitress to convey over the chef. They instructed him how a lot they liked the meals, how appreciative they had been of this hidden gem, and subsequent factor they knew he despatched out some particular sushi that wasn’t on the menu for them to strive.

After a pair extra visits and conversations with the chef, Selena and her pal at the moment are on the VIP checklist. They’re assured a spot each time they arrive by, and have a standing reservation at this fashionable sushi spot each two weeks.

World-class salsa classes

Selena identifies as a former workaholic. A part of her resolution to maneuver to Puerto Rico was to undertake a slower tempo of life and revel in life to its fullest.

“Earlier than I moved to Puerto Rico, I used to be in fixed hustle mode. I used to be at all times working and felt disconnected from my physique. I wished to search out methods to reconnect with myself and decelerate.”

One of many issues Selena did was be taught salsa. 

“I take non-public salsa dance lessons and my teacher is a four-time world champion. She’s arguably the very best salsa dancer on the earth.”

Manifesting a birthday resort

Selena says, “It was on my psychological imaginative and prescient board to manifest a free keep at O:LV Lodge, a brilliant cool boutique resort that has been referred to as ‘the sexiest resort within the Caribbean.’” 

“Loisse [the owner] was an acquaintance and despatched me a Fb message a few weeks earlier than my birthday that mentioned, ‘Hello Selena! How are you? I’m deciding on a number of individuals who can affect others. Would you want to remain at O:LV or spend the day as you want and put up about it?’ I used to be an immediate sure!” Selena and her pal even did a photograph shoot on the resort.

I find it irresistible. Selena is aware of what she desires and is designing a Wealthy Life that’s tailor-made for her. 

How about you? Should you may reside wherever or have experiences like this, what would you select?

From a $42k/yr nonprofit dream job to multi-7-figure enterprise

Selena’s Wealthy Life is made doable by her multi-7-figure publicity and advertising enterprise, which she runs from her small residence in Puerto Rico. 

In the case of her house atmosphere, Selena values simplicity and ease. Her 670-square-foot one-bedroom residence is good for her. “In a smaller house, I’ve much less to embellish, handle, and clear.”

Selena is really dwelling her Wealthy Life.

However it wasn’t at all times that method.

In her mid-20s, Selena had her dream job working at a nonprofit in New York Metropolis. However she wasn’t blissful — she was uninterested in the lengthy hours and low pay. So she went to enterprise college at NYU. 

Throughout grad college, Selena began to determine how she may construct a enterprise round her personal strengths. She had began to observe a number of folks on-line — Marie Forleo, Danielle LaPorte, and extra (together with me) — and began to see one thing…

Selena describes herself as naturally introverted, and even shy at instances. However she’s a brilliant connector. She began sending easy, private emails to the folks she was following on-line and introducing them to others.

This easy act — an introvert reaching out by electronic mail — ultimately helped Selena develop her personal publicity and advertising firm. She constructed her enterprise round her strengths as a connector. 

Right here’s what she says: “I’m extra comfy behind the scenes, like once I’m teaching, consulting, strategizing, and main my group, versus at all times being public going through. So regardless that I’m a publicity skilled, I actually solely do publicity every year round my launch. I’m not doing interviews yr spherical or flying out to talk on phases. I make an enormous bang every year after which I retreat again into my shell. That’s a part of my Wealthy Life.” 

Sure! I find it irresistible. Selena is aware of herself and is aware of what she likes and doesn’t like … and she or he constructed her enterprise round how she works greatest. She hires folks to assist her in areas that she’s not as robust in. It’s a enterprise completely suited to serving to her reside her Wealthy Life.

“I’m taking a month-long journey to Southeast Asia … and my enterprise will hold operating”

Right here’s the query I ask on the prime of the Earnable product web page: What if you happen to may begin a enterprise that pays you to reside the life you’ve at all times wished?

Selena has used my materials to assist her begin and develop her enterprise and reside her Wealthy Life. 

She has so many tales of the advantages of operating her personal firm that I may hold telling them for days. Right here’s one which has but to be totally written.

June 2022 would be the ten-year anniversary of her enterprise. Ten years! Congratulations, Selena! 

Selena may also flip 40 in July, so she is taking November off of labor to journey to Southeast Asia together with her greatest pal, Heidi. They’re going to Hong Kong and Thailand to reside it up. 

“I had wished to attend to do these sorts of issues till I had discovered my companion,” she mentioned. However she selected to reside her Wealthy Life now somewhat than wait. 

Working her personal enterprise is what permits her to try this. 

Selena says, “I’m the face of the enterprise, however I additionally produce other senior leaders and coaches, so the enterprise can run for a month with out me. The opposite coaches can run the group calls.”

“A part of my Wealthy Life is that I don’t must be the focus. I like lifting different folks up, and I like spreading duties so not the entire weight is on me.”

I like this. Selena is displaying how operating your individual enterprise can assist you reside the lifetime of your desires, your Wealthy Life. It will probably assist you to take month-long holidays and know that your corporation will run with out you.

*    *    * 

Ten years in the past, Selena was simply getting began together with her enterprise. She was in the identical place many individuals are, questioning whether or not to remain in a job they don’t like, change jobs and even careers, or begin their very own enterprise. 

So I wished to share her story for example of what’s doable while you take the leap and begin your individual enterprise. If you wish to be taught extra about Earnable, my program that reveals you the right way to begin and develop your individual enterprise, click on right here.