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Warner Music has launched a brand new label, EH Brasil.
The label is concentrated on the nation’s Northeast area, which has a inhabitants of just about 60 million and is house to Piseiro, a style of music which grew in reputation by way of the 2000s and combines digital keyboards with vocals, and has its personal sound system tradition often known as a paredão.
Piseiro has additionally helped form a Brega funk-influenced model often known as pisadinha, which has grown in reputation over the previous couple of years.
The brand new label will likely be headed by its Administrators, Samuel Pedro and Vinicius Lamournier Lopes De Araujo, who’re each well-versed in music from the area.
They’re collaborating with a trio of masked producers referred to as Mad Dogz to kick begin the label, and who’ve a monitor document in working with artists from the Northeast.
They helped Mari Fernandez document the hit Ficante Fiel, which went double Platinum, with 33 million streams and 15m views on YouTube.
The trio additionally recorded Sem Querer Querendo with Marcinho Sensação, a monitor which has generated 9 million streams up to now, and Love Love + Eu with Felipe Amorim.
EH Brasil’s first signing is available in Samarony O Vaqueiro, whose track Linda Charmosa is at the moment climbing the Brazilian charts, and has generated greater than 4.5m streams and 1.6m YouTube views up to now.
As we speak’s information follows the latest promotion of Leila Oliveira to the function of Basic Supervisor at Warner Music Brazil.
“Brazil’s Northeast area is the birthplace of unparalleled expertise and it deserves particular consideration.”
Sérgio Affonso Fernandes, Warner Music Brazil
Sérgio Affonso Fernandes, President of Warner Music Brazil, stated: “Brazil’s Northeast area is the birthplace of unparalleled expertise and it deserves particular consideration from scouts, entrepreneurs and document labels.
“With that in thoughts, we’ve created the brand new EH Brasil label to find and help artists from these very particular genres who’ve the potential to change into stars throughout the nation and past.”Music Enterprise Worldwide
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